• Signia by Hilton – The Convention Hotel Grew Up. Signia takes something Hilton has been doing for generations and modernizes it: the big hotel. Big lobby. Big meetings. Big events. Big restaurants. Big social spaces. Except Signia understands that today's convention traveler doesn't necessarily want to feel like they're sleeping inside a convention center. The design is sharper. Food and beverage matters. Wellness matters. The pool matters. The lobby and bar become social spaces. And when the conference ends? The hotel doesn't have to.

• Curio Collection by Hilton – Hilton Without Looking Like Hilton. Curio is the wildcard. And that's exactly why we like it. Curio Collection brings individually distinctive hotels into the Hilton ecosystem rather than requiring every property to look and feel like the same brand. That can mean historic architecture. A boutique atmosphere. A resort. A rooftop. A completely unexpected design. A property deeply connected to its neighborhood. Sometimes the Hilton logo is the least interesting thing about the hotel. That's a compliment.

• Hilton Hotels & Resorts – The Hilton You Know. Sometimes familiar is exactly what we want. Hilton Hotels & Resorts is the flagship name of the Hilton empire. It's the hotel we expect to find downtown, beside the convention center, at the airport, on the beach and in major destinations around the world. The experience varies tremendously by property, but the basic proposition remains strong: A real full-service hotel with enough amenities to handle almost any kind of trip.

Together, Signia, Curio, and Hilton Hotels & Resorts form what we call Hilton’s Upscale Collection—brands that deliver upscale experiences in three distinct flavors: professional polish, boutique individuality, and global reliability.