The BWH Elite Luxury Tier is built around three distinct brand identities, each offering its own interpretation of luxury while staying true to the essence of cultural immersion and refined hospitality.

• WorldHotels Luxury
  At the top of BWH’s portfolio, WorldHotels Luxury represents boutique five-star excellence. These properties are independent by design, often family-owned or locally developed, yet recognized globally for their sophistication. Black travelers will find that each hotel offers not just polished service and upscale amenities, but also a cultural experience deeply tied to its location — from oceanfront resorts in the Caribbean to landmark city hotels in Europe and Asia.

• WorldHotels Elite
  Slightly more approachable but still firmly in the upscale tier, WorldHotels Elite bridges the gap between world-class comfort and cultural authenticity. These hotels are often found in vibrant city centers or renowned resort towns, making them a strong choice for travelers who want high standards without losing the personality of a locally inspired stay.

• Best Western Premier Collection (Select Properties)
  While not every Premier Collection property qualifies as “luxury,” BWH has carefully curated a set of standout hotels that compete on a luxury level. These properties combine Best Western’s trusted hospitality standards with the flair of independent ownership, delivering an upscale experience that often surprises travelers with its elegance, comfort, and affordability compared to legacy luxury brands.

Together, these three brands form the BWH Elite Luxury Tier, an offering that merges independent character, cultural depth, and five-star service — creating a collection of stays designed for travelers who expect more than just luxury.