WHEN YOU WANT THE HOTEL TO FEEL EXPENSIVE

JW Marriott is what happens when Marriott takes everything it knows about full-service hotels and turns the volume up on luxury. Beautiful rooms, impressive lobbies, serious restaurants, spas, pools and service that reminds you pretty quickly that this is not regular Marriott.

As part of Marriott International, JW Marriott also has something many luxury brands can't match: reach. The name shows up in major cities and resort destinations around the world, making it useful for the anniversary, international vacation, luxury family trip, business trip we're absolutely expensing, or the weekend where we simply decided we're staying somewhere nice.

For Black travelers, JW Marriott fits a particular mood. We're not necessarily looking for a scene. We're looking for the upgrade. The room should feel better. Dinner downstairs should be an actual option. The pool should look like somewhere we'd spend the afternoon. And when we walk through the lobby dressed for the night, the hotel should match the outfit.

JW Marriott isn't trying to reinvent luxury.

It's trying to deliver it consistently enough that seeing the name makes upgrading feel like a safe bet.