RIU HOTELS & RESORTS

RIU doesn't make choosing a hotel complicated. And we appreciate that. Most of the time, we're answering one of three questions: Do we want the upgraded resort? RIU Palace. Do we want the classic RIU all-inclusive? RIU Hotels & Resorts. Are we going to the city instead of the beach? RIU Plaza. That's essentially the company. But what makes RIU particularly interesting for BlkTravel isn't the size of its brand portfolio. It's how well the company understands one of the biggest reasons we go on vacation in the first place.

We came to have a good-ass time. Pools. Beaches. Drinks. Entertainment. Groups. Couples. Families. And at certain properties, a party that absolutely did not end because dinner was over. That's helped put RIU at #4 on BlkTravel's Top Hotel Brands, ahead of companies with considerably larger and more prestigious portfolios. Because we're not ranking corporate empires. We're ranking where we actually want to stay.